Visual identity, packaging and quiet websites.

Ionlous is a design studio in Brno.

Paper choice changed the feel of the whole project more than any colour decision. The final guide fits on twelve pages and covers only what the team actually uses. We started with a short list of words the client used to describe their work. Printing proofs early saved us from at least two expensive mistakes. We tested the logo at very small sizes before showing anything on a large screen.

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