July 25, 2026 · Klara Lind

Photographing products on a budget

We kept the website to five pages and made sure each of them loads quickly. We tested the logo at very small sizes before showing anything on a large screen. A limited palette forced us to rely on spacing and type size for hierarchy. Most of the work happened in conversations rather than in the design tools. The client now updates the site themselves, which was the main goal from the start.

We kept the website to five pages and made sure each of them loads quickly. Paper choice changed the feel of the whole project more than any colour decision. Most of the work happened in conversations rather than in the design tools. Printing proofs early saved us from at least two expensive mistakes. A limited palette forced us to rely on spacing and type size for hierarchy.

We started with a short list of words the client used to describe their work. Paper choice changed the feel of the whole project more than any colour decision. The client now updates the site themselves, which was the main goal from the start. The final guide fits on twelve pages and covers only what the team actually uses. The first sketches were done on paper, which kept the discussion about ideas rather than details.

The client now updates the site themselves, which was the main goal from the start. The first sketches were done on paper, which kept the discussion about ideas rather than details. A limited palette forced us to rely on spacing and type size for hierarchy.

The first sketches were done on paper, which kept the discussion about ideas rather than details. The client now updates the site themselves, which was the main goal from the start. We tested the logo at very small sizes before showing anything on a large screen.