June 02, 2026 · Ionlous

Designing for slow reading

We tested the logo at very small sizes before showing anything on a large screen. The client now updates the site themselves, which was the main goal from the start. We started with a short list of words the client used to describe their work. A limited palette forced us to rely on spacing and type size for hierarchy. The final guide fits on twelve pages and covers only what the team actually uses.

The client now updates the site themselves, which was the main goal from the start. Most of the work happened in conversations rather than in the design tools. We kept the website to five pages and made sure each of them loads quickly.

We started with a short list of words the client used to describe their work. We tested the logo at very small sizes before showing anything on a large screen. Most of the work happened in conversations rather than in the design tools. The client now updates the site themselves, which was the main goal from the start. Paper choice changed the feel of the whole project more than any colour decision.