April 07, 2026 · Klara

Keeping a website simple

Most of the work happened in conversations rather than in the design tools. The first sketches were done on paper, which kept the discussion about ideas rather than details. A limited palette forced us to rely on spacing and type size for hierarchy.

A limited palette forced us to rely on spacing and type size for hierarchy. Most of the work happened in conversations rather than in the design tools. We kept the website to five pages and made sure each of them loads quickly. The final guide fits on twelve pages and covers only what the team actually uses.

Printing proofs early saved us from at least two expensive mistakes. A limited palette forced us to rely on spacing and type size for hierarchy. The client now updates the site themselves, which was the main goal from the start.