June 20, 2026 · Klara

Sketchbooks and early ideas

Most of the work happened in conversations rather than in the design tools. A limited palette forced us to rely on spacing and type size for hierarchy. The first sketches were done on paper, which kept the discussion about ideas rather than details.

The final guide fits on twelve pages and covers only what the team actually uses. Printing proofs early saved us from at least two expensive mistakes. Most of the work happened in conversations rather than in the design tools. We kept the website to five pages and made sure each of them loads quickly. Paper choice changed the feel of the whole project more than any colour decision.

The client now updates the site themselves, which was the main goal from the start. Most of the work happened in conversations rather than in the design tools. The final guide fits on twelve pages and covers only what the team actually uses.

Most of the work happened in conversations rather than in the design tools. Paper choice changed the feel of the whole project more than any colour decision. A limited palette forced us to rely on spacing and type size for hierarchy. The client now updates the site themselves, which was the main goal from the start. We kept the website to five pages and made sure each of them loads quickly.

A limited palette forced us to rely on spacing and type size for hierarchy. The client now updates the site themselves, which was the main goal from the start. The first sketches were done on paper, which kept the discussion about ideas rather than details.