February 14, 2026 · Ionlous

Grids we keep coming back to

The final guide fits on twelve pages and covers only what the team actually uses. We started with a short list of words the client used to describe their work. Most of the work happened in conversations rather than in the design tools. Printing proofs early saved us from at least two expensive mistakes. A limited palette forced us to rely on spacing and type size for hierarchy.

We tested the logo at very small sizes before showing anything on a large screen. A limited palette forced us to rely on spacing and type size for hierarchy. We started with a short list of words the client used to describe their work. The client now updates the site themselves, which was the main goal from the start. We kept the website to five pages and made sure each of them loads quickly.

A limited palette forced us to rely on spacing and type size for hierarchy. Paper choice changed the feel of the whole project more than any colour decision. Printing proofs early saved us from at least two expensive mistakes. We tested the logo at very small sizes before showing anything on a large screen. The client now updates the site themselves, which was the main goal from the start.