October 08, 2026 · Ionlous

Lessons from a packaging job

Most of the work happened in conversations rather than in the design tools. Paper choice changed the feel of the whole project more than any colour decision. A limited palette forced us to rely on spacing and type size for hierarchy.

The client now updates the site themselves, which was the main goal from the start. Printing proofs early saved us from at least two expensive mistakes. The first sketches were done on paper, which kept the discussion about ideas rather than details. Most of the work happened in conversations rather than in the design tools. Paper choice changed the feel of the whole project more than any colour decision.

The first sketches were done on paper, which kept the discussion about ideas rather than details. We tested the logo at very small sizes before showing anything on a large screen. The final guide fits on twelve pages and covers only what the team actually uses. Paper choice changed the feel of the whole project more than any colour decision.

We tested the logo at very small sizes before showing anything on a large screen. Paper choice changed the feel of the whole project more than any colour decision. The final guide fits on twelve pages and covers only what the team actually uses.