January 05, 2026 · Klara

Why we print every proof

The final guide fits on twelve pages and covers only what the team actually uses. A limited palette forced us to rely on spacing and type size for hierarchy. We started with a short list of words the client used to describe their work.

We tested the logo at very small sizes before showing anything on a large screen. Printing proofs early saved us from at least two expensive mistakes. We kept the website to five pages and made sure each of them loads quickly. Most of the work happened in conversations rather than in the design tools. The final guide fits on twelve pages and covers only what the team actually uses.

We started with a short list of words the client used to describe their work. Paper choice changed the feel of the whole project more than any colour decision. The final guide fits on twelve pages and covers only what the team actually uses. We kept the website to five pages and made sure each of them loads quickly. Most of the work happened in conversations rather than in the design tools.

We tested the logo at very small sizes before showing anything on a large screen. The first sketches were done on paper, which kept the discussion about ideas rather than details. Printing proofs early saved us from at least two expensive mistakes. We kept the website to five pages and made sure each of them loads quickly. Paper choice changed the feel of the whole project more than any colour decision.

The first sketches were done on paper, which kept the discussion about ideas rather than details. The final guide fits on twelve pages and covers only what the team actually uses. Most of the work happened in conversations rather than in the design tools. A limited palette forced us to rely on spacing and type size for hierarchy. We kept the website to five pages and made sure each of them loads quickly.