February 10, 2026 · Klara Lind

Notes on choosing a typeface

We tested the logo at very small sizes before showing anything on a large screen. We kept the website to five pages and made sure each of them loads quickly. Most of the work happened in conversations rather than in the design tools.

A limited palette forced us to rely on spacing and type size for hierarchy. Printing proofs early saved us from at least two expensive mistakes. Most of the work happened in conversations rather than in the design tools. Paper choice changed the feel of the whole project more than any colour decision. We kept the website to five pages and made sure each of them loads quickly.

The final guide fits on twelve pages and covers only what the team actually uses. The first sketches were done on paper, which kept the discussion about ideas rather than details. Most of the work happened in conversations rather than in the design tools. A limited palette forced us to rely on spacing and type size for hierarchy. Paper choice changed the feel of the whole project more than any colour decision.

Printing proofs early saved us from at least two expensive mistakes. We tested the logo at very small sizes before showing anything on a large screen. A limited palette forced us to rely on spacing and type size for hierarchy. The client now updates the site themselves, which was the main goal from the start.

Paper choice changed the feel of the whole project more than any colour decision. The first sketches were done on paper, which kept the discussion about ideas rather than details. We kept the website to five pages and made sure each of them loads quickly. We tested the logo at very small sizes before showing anything on a large screen.